To Blast or Not to Blast?
To Blast or Not to Blast? July 31, 2011
Blasting irrelevant content to your email subscribers is one of the biggest email marketing mistakes you can make!! But, we’ve all heard, despite the stigma of email being a middle-aged technology, it it still useful and universally accepted. And hey, you can’t sign up for any other social media account like facebook, twitter, or linked in without an email address. Still, while the medium is fairly, well, neutral, it’s the content in the email that will either make people want to share it or delete it.
What are the worst mistakes you can make with email marketing? Actually, the biggest mistake that small businesses owners make…they get a list and send out a batch of emails to the entire list. Same as direct mail. Way to target market! It’s an invasion of privacy. Ever heard of the circular file? Umm, the same principle in the digital world. There isn’t anything worse that you could do than blast out an email to everyone on your list.
Taking shortcuts in the long run is time consuming, expensive, and people then expect to receive spam from you. You need to build your email list organically, with an opt-in that integrates with your website, facebook, twitter, or linked in. Promise short, digestable information that can spark a conversation on facebook or twitter. We can help you get started. Contact Vogue Media today to see how we can help you refine your email strategy. And yes, I used the word “umm”. This is my blog, not a thesis.
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Kate Murray is a web & graphic designer, creator of Vogue Media & Managing Partner of Triumph Virtual Media, an e-marketing strategy firm in the suburbs of Philadelphia. Her dynamic style is influenced mostly by her family, but also by her travels, 10+ years in the corporate financial services industry, and by her ability to genuinely connect with people. Kate has the unique ability to introduce aesthetically pleasing design alongside innovative programing to create a user interface that is both beautiful and functional. She received her Master's of Business Administration in 2003 and her Bachelor of Science in Communication in 1996. 