Differentiation
Differentiation April 20, 2011
In today’s world, small businesses need a stronger method of differentiation. Hey, it’s 2011, not 1997. In 1997 I was answering phone calls as a mutual fund representative for a company that isn’t even in existence anymore. Today’s mission is critical: we live in a service based economy where people’s expectations need to be appropriately managed.
Social media should be used to engage in meaningful debate, not shove information and product features down someone’s throat. People are tired of listening to sales pitches, and believe it, with the trend toward online research, people know more about your product and your company than you might think. People want to have discussions with those they can trust. So what is the best way toward meaningful engagement in social media? It’s simple: Have a plan.
While social media helps build relationships with existing and potential clients by highlighting what you do and how well you do it, it’s important to establish that you are a real, sociable person rather than a disinterested automation simply pushing out content on any given social media platform. That is where our services really help you. We help you provide a balance of real, genuine content with targeted engagement, and not simply commercial advertisements or a spewing of industry jargon that is meaningless to the average person. Hey, doesn’t every unemployed person need an iPhone 4G? Did that get your attention? Good. It was meant to keep you engaged. Hire Vogue Media and we’ll make sure the information you pass on is timely and interesting.
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Kate Murray is a web & graphic designer, creator of Vogue Media & Managing Partner of Triumph Virtual Media, an e-marketing strategy firm in the suburbs of Philadelphia. Her dynamic style is influenced mostly by her family, but also by her travels, 10+ years in the corporate financial services industry, and by her ability to genuinely connect with people. Kate has the unique ability to introduce aesthetically pleasing design alongside innovative programing to create a user interface that is both beautiful and functional. She received her Master's of Business Administration in 2003 and her Bachelor of Science in Communication in 1996. 