Social Media: The Shifting Cultural Milieu?
Social Media – The Shifting Cultural Milieu? April 27, 2011
Yes it’s true. Social media in the form of communication presents a new take on relationships. The field of communication has come a long way in the past 10 years. Although the discipline has “come of age,” the development and acceptance of social media does not mean that a concern for a universal paradigm has been replaced by comfortable acceptance. On the contrary, the exchange of non-verbal messages in once dyadic relationships encompasses multiple functions of involvement between many different people now. This is why social media is so valuable. It’s immediate. It’s intimate. It’s free. But how can your business walk the fine line between being, ahem, “social” and forcing information down someone’s throat?
Remember 1998, when online investors chased the market’s every blip? Back then, people didn’t worry about fundamentals, if you sent out email…if you had email, you were ahead of the curve. Today, advanced communications, whether through sophisticated e-marketing or social media, bring opportunities for innovation and cost savings to the small business. But you have to do it right. You have to have a strategic plan. Social media creates a sensitivity to the shifting cultural milieu in which relationships are formed and maintained. Why not capitalize on that psychology of inevitability and take the plunge? Sign up with Triumph and we’ll guide you every step of the way!
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Kate Murray is a web & graphic designer, creator of Vogue Media & Managing Partner of Triumph Virtual Media, an e-marketing strategy firm in the suburbs of Philadelphia. Her dynamic style is influenced mostly by her family, but also by her travels, 10+ years in the corporate financial services industry, and by her ability to genuinely connect with people. Kate has the unique ability to introduce aesthetically pleasing design alongside innovative programing to create a user interface that is both beautiful and functional. She received her Master's of Business Administration in 2003 and her Bachelor of Science in Communication in 1996. 