In 2006, I thought all websites were ugly. Web developers were building websites that weren't user-friendly, average people didn't yet know about WordPress, and agency project managers definitely didn't let the devs collaborate directly with the designers. All links were blue, and if your local Pizza restaurant was fancy enough to even have a website in 2006, you were lucky if you could find the telephone number in an intuitive location. Digital advertising was still in it’s infancy, and online marketing wasn’t yet a critical component of every business owner’s toolbox. Fast forward to today, where search engines index results with automated intelligence adding complexity to the buyer’s journey, and marketing, sales, and customer service teams have a need to effectively use social media, evaluate performance, gain insights and drive improvements based on real data.
I graduated from college in 1996, and spent the first 10 years of my career working my way up the corporate ladder. I earned my MBA in 2003 and served as Regional Vice President and Supervisory Principal of Marketing & Compliance for a global financial services institution (Wells Fargo).
I was a decade into my career and found myself at a significant crossroads; my mom suddenly became very sick, I was pregnant with my first child, and I knew I was going to need some flexibility. Working from “home” wasn't the norm back then, so after a lot of soul searching, I decided to leave a decade of glamorous corporate life behind, and I created my own boutique creative consultancy. Vogue Media was founded in 2006 with the single goal of helping small businesses establish a beautiful and functional presence on the web. From 2006 until 2010, I built hundreds of WordPress websites on a project by project basis. By 2010, my branding and digital design work had gained the attention of larger marketing agencies, and Vogue Media was hired for a variety of projects which included growing the brands of companies both large and small through modern digital techniques including Growth Driven Website Design, Strategic UI/ UX Planning, SEO, SEM, Inbound Marketing, & Email Automation.
Throughout all of the agency relationships and projects from 2010 until 2018, from start-ups to global brands, I discovered that my real passion was in working with the people who were just like me…I really connected best with the small business owners and solo-entrepreneurs who had an unwavering commitment to growing their business and their dream of living a more balanced and healthy lifestyle.
What makes me different? I know that what works for large corporations online also works for small business owners…and I have personally implemented all the technical details of how to make it happen for many different industries and verticals.
In 2018, I again found myself at a crossroads; I was working incredibly long hours…and I was pulled in a lot of different directions. I decided to leave the agency world behind, and focus on my own advice: Take the knowledge and passion that I have for making the web beautiful and serve the needs of a larger audience. I realized that my goal for Vogue Media stands firm on the exact same principle as it did when I started it back in 2006. #AllMediaShouldBeVogueMedia
My mission is to help small business owners grow and prosper through digital marketing, and as a mother myself, I'm especially passionate about helping moms (who need flexibility to build their business on their own terms).
When your blog or website is set up properly, you have the power to harness every click, tap, and swipe to grow your dream of building a successful online business. I look forward to helping you get focused on your goals!