The age of interruption is over for Internet Marketing. If you happen to be selling anything online, the question that all internet marketing experts fail to answer for you is not: How do you get someone’s attention if you’re marketing an online business? …because that’s the easy part. The easy part is clear messaging, compelling […]
The Art of Social Media Marketing (Understanding your Pinterest Analytics!) Is social media marketing an art? The word analytics kind of screams math to me, and as far as I'm concerned, math and art don't exactly go hand in hand. Analytics can sometimes seem overwhelming. Business owners know they should be measuring their data, but […]
Ready to Learn Pinterest Marketing for Business? When you become proficient in understanding the platform, it's easy to create a life doing what you love! Wait…what?! “Your website got how many visits yesterday?” I finally got my sister’s attention. She had been rolling her eyes at me for months as I told her how Pinterest […]
Marketing KPI: What in the world does that mean?! An excerpt of this article was printed in The Reading Eagle Newspaper, Print Edition Having an effective marketing strategy isn’t only about creating brilliant and compelling visuals with educational and impactful data, it’s about understanding what numbers you should track to grow your business, or if […]
Is working from home really stressful? More and more people prefer to work from home these days. A global survey conducted in 2018 revealed that 70% of professionals globally work remotely at least once a week and 53% work remotely for at least half a week. In the UK, more than 1.54 million people work […]
Pinterest for Business: Your Guide to Proper SEO + Keyword Research Are you using Pinterest for business effectively? Pinterest is a search engine, in other words, it’s a place for research and discovery, just like Google. The difference is that Pinterest is visual…in fact Pinterest is the largest visual search engine in the world! While […]
Finding Your Purpose with Blogging: Top 5 #GirlBoss Blog Niches Yes, really. This is a thing. Just search the term blogging niche ideas and you’ll see it reveals over 750 searches every single month for people looking for ideas about how to find a profitable blog topic so they can make money with a blog. […]
4 Top Email Marketing Strategies to Skyrocket Leads! Email list subscribers (ie: potential customers) think about your brand as a whole, and they’re not just thinking about how cool your emails look. In fact, even if it's only subconsciously, with every email you send (automated or not) they’re considering your products and how you communicate […]
I'm often asked: Is it too late to start a YouTube channel? With a lot of competition online, (and a lot of noise for that matter) you might be wondering if it’s too late to start a YouTube channel. The short answer is definitely not, in fact, video marketing has only just begun! According to […]
Video Marketing 101: 3 Ways to Get More Video Views on YouTube If you’re just getting started with your vlog or with your video marketing strategy, don’t worry, you’re not alone…and you’re not too late! These three powerful strategies will help elevate your video views (and probably your likes, comments, watch time and subscribers too!) […]