What is Growth Hack Marketing? Growth Hack Marketing refers to the use of digital tactics to drive leads and revenue to a business. This is done by implementing a series of online strategies to achieve a specific and measurable goal. In other words, a “growth hacker” is actually just a digital marketer who gets results. […]
So you’ve been thinking about making and selling your own digital products… First things first…if you want to skip reading this blog article and jump straight to the quiz, Click Here. Please note that some of the links included in this article are affiliate partner links. For more information, click here. Before actually creating my […]
Are you a small business owner who is thinking about incorporating a video strategy into your online marketing? If you’ve been considering creating a video strategy to promote your blog or business, there is no better time than now to start planning. Lets be real though…it’s not the easiest medium to master. This article will […]
I mean really…what exactly is the Blog Business Plan? What numbers should be I tracking to grow my blog? I don’t know about you, but I have kind of a love-hate relationship with data and metrics for my blog. When I first started blogging, I always seemed to get caught up in looking at how […]
So, you’ve decided to finally start a blog…but you’ve been thinking to yourself: what kind of blog should I start? If this questions has been flooding your mind lately, you’re in the right place! This article will provide the direction and guidance you need to get the ball rolling, whether it’s a blog or a […]
First things first: what exactly does website hosting mean? Website hosting is kind of like a digital file cabinet. Think of your website as if you wrote a bunch of pages in a book. Even if your site only has 3 or 5 pages to start with, if you created your site with WordPress, there […]
Why Build a List? The first step to understanding how to structure your perfect opt-in (more commonly referred to as a lead magnet) is to determine why you’re building a list in the first place. Many businesses start by creating a newsletter sign up on their website, and unfortunately, newsletters went out of style years […]
When you send the same message to everyone…nobody listens. Please note that some of the links included in this article are affiliate partner links. For more information, click here. When a business or blogger has collected emails, whether by doing so with their opt-in, manually at a brick and mortar, or over a period of […]
Hiding images in a blog post might seem like a strange topic to write a blog about, but I still see professional bloggers adding a big, giant pin inside their blog post. Why might you want to control the pins from your blog? Sometimes it doesn’t make sense to start off your blog post with […]
Nothing can replace transparency in business, and therein lies the power of authenticity. I mean, what could be better than the latest Pinterest or Facebook Ads Strategy for growing your online business? Well other than a bouquet of roses from your sweetheart for Valentine’s Day…a good dose of authenticity, that’s what! Whether you’re a new […]
Thinking of creating a Digital Course? Here’s why your website needs to start with an intuitive plan. Designers call this UI/UX Design. Please note that some of the links included in this article are affiliate partner links. For more information, click here. UI/UX Design is really just a fancy way of saying “user experience” and […]
Are You Still Sending Email Newsletters? Asking people to opt-in to your email newsletter worked well in 2010, but these days bloggers and small business owners need a more advanced strategy. Please note that some of the links included in this article are affiliate partner links. For more information, click here. So many businesses, both […]
Wondering why you aren’t getting good results with your online advertising efforts? Please note that some of the links included in this article are affiliate partner links. For more information, click here. We are constantly interrupted by text messages, tweets, push notifications, ads, Facebook, email, and the list goes on. That means if you don’t […]
Is WordPress FREE? Both WordPress.com and WordPress.org share a similar name, but there are some very big differences between the two. Please note that some of the links included in this article are affiliate partner links. For more information, click here. Lets start with what exactly is FREE about WordPress. The code itself that makes […]
What list? Why do I need an email list and how do I start one? Please note that some of the links included in this article are affiliate partner links. For more information, click here. So you’ve been hearing about how a lot of people make money with email marketing, but you’re wondering what in […]
Who doesn’t want to work from home… Especially if you’re a parent. You CAN have it all. With a little guidance on a fast growing trend, you too can live the life you’ve always dreamed of. No, it’s not a “get rich quick” scheme, so if you think you can put in a little effort […]
So You Want to Land your Dream Job and Work from Home? Everyone’s talking about getting a job that allows them the freedom to be a better mother and a better wife, right? We all know that finding a good paying, flexible, work-from-home job is difficult. But what almost no one understands about getting a […]
How to Optimize for Conversion (on your website as well as in your email campaign!) Although the words ‘optimize for conversion’ may seem a little intimidating to the average person, the method for understanding how to enhance your website and email campaigns so that a reader will be moved to take an action (i.e.: buy […]
You’ve got a small list of email addresses. Perhaps it’s 20. What have you sent to them? Anything? An email newsletter that contained various links to whatever is going on at your company? If you want to set up an automated email campaign that makes sales while you sleep you’ll first need to clearly understand […]
Data & Metrics: What are you measuring? For any business to be successful with using data and metrics to guide decision making, the key is to think about and plan for all the challenges you might face as you scale your business and your operations. While marketing attribution is a leading force in data-driven decision […]
SEO is a hot topic. How do you improve your rank in the search results? Here’s the deal: Consistent, quality, longform editorial improves your organic ranking, period. For the past several years, many businesses have been hyper-focused on the strategy of using keywords for SEO to improve their rank on the search engines. While I […]
Google often changes their algorithm to maintain their status as the world’s largest and most preferred search engine, and with the newest technology such as voice activated search, the changes just keep on pressing forward. As an industry, we all stay laser focused on the latest developments which aim to make the use of technology […]
An abridged version of this article was printed in The Reading Eagle Business Weekly on September 5, 2017. Successful companies use email marketing to connect with their customers, build loyalty, and drive revenue. While you might think of email as something old and clunky, standing in social media’s shadow, according to digital research, email is […]