Video Marketing 101: 3 Ways to Get More Video Views on YouTube
If you’re just getting started with your vlog or with your video marketing strategy, don’t worry, you’re not alone…and you’re not too late! These three powerful strategies will help elevate your video views (and probably your likes, comments, watch time and subscribers too!)
Growing a YouTube Channel is one of the hardest online businesses to get started with…even harder than starting your blog in my opinion, but it’s completely do-able if you make a commitment. I’ll tell you right now, these tips work, but it’s no guarantee of any kind of “get rich quick” scheme, so if you’re not willing to put in the work that goes along with it, you won’t be successful. If you’re a blogger and you’re just starting to focus on YouTube, this article will help you learn more about how to get started with your video marketing strategy.
Who am I and why am I qualified to give out advice about YouTube?
I’m Kate, it’s nice to meet you! I spent 14 years in corporate and agency marketing, so I’m not just a “blogger blogging about how to blog.” I am also a Mentor in Sunny Lenarduzzi’s YouTube for Bosses and Authority Accelerator programs. I help answer questions about starting and growing a YouTube Channel in two of her private Facebook Groups.
The techniques and tactics that I use in my own video marketing strategy and teach to my students and readers are very close to the same ones that Sunny teaches, however, I use and teach slightly different tools and techniques because of my experience working for a digital agency.
By the way, if you haven’t already, be sure to subscribe to my YouTube channel to get all the latest and greatest high-quality content about building an online business.
Top 3 Ways to Get More YouTube Video Views
The way the YouTube algorithm works is that the first 24-48 hours of publishing your video are the most critical to establish both views and engagement. That means that even if you optimize your title, description and tags, if you’re a small channel, your chance to rank in the search results will be amplified tenfold if you can generate some engagement during the first 2 days of when your video is released.
1. Leverage Pinterest to Get More Video Views
Create a Pinterest Pin that goes straight to your YouTube video, and pin it to a board with a high vitality score. Tip: If you don't understand what I mean by “virality score” watch this video. Be sure your pin is optimized with long tail keyword phrases that accurately describe what the pin (and video) is about, and then add the YouTube URL directly to the pin. Circulate that pin on Tailwind and in your groups. Since both YouTube as well as Pinterest are search engines, the pin will keep delivering traffic directly to the video.
2. Create a Trailer to Get More Video Views
Creating a trailer is literally only 5 more minutes of work once your regular video is complete. Simply take the first 20 seconds of your YouTube video and turn it into a trailer to share on your other social networks such as Twitter and Facebook.
Click here to see an example of a trailer. The algorithms for Twitter, Facebook, and even LinkedIn aim to keep people on their platform, so that means if you post just a link to your YouTube video inside your post on those platforms, it will not get a good reach. That means the algorithm will not show it to many people. The best strategy to optimize for views and clicks to your YouTube video is to upload a shorter “trailer” video natively to the other platforms and then add the link to the actual YouTube video inside the comments.
The algorithm does not pick up “comment” links, so your native video will now have a better chance at getting in front of more of your audience on Facebook Twitter, or LinkedIn. In addition, the idea of a trailer is to “tease” the full video content and make them want to click to watch more. This method works exceptionally well in the first 24-48 hours of posting your video on YouTube.
3. Join an Engagement Pod to Get More Video Views
Join one or more engagement pods to help get your video some lift in the initial 24-48 hours. What is an engagement pod? It’s typically a private Facebook Group of like-minded people who are all interested in connecting, sharing, and growing their online business. Groups typically post daily share threads to help you get more views, likes, and comments on your blog or vlog.
The more views, likes, and comments you can get, especially in the first day or two, the more the YouTube algorithm will recognize your content as high quality, and the more likely you are to be put in front of an audience that you’re actually aiming for. It doesn’t necessarily matter if your pod is made up of people in your same niche, the idea is to get views, likes, and comments to show both the algorithm as well as social proof that you are legit and not spam.
Once you’ve got some traction, then the algorithm takes over and starts putting your video in the sidebar or the search results so that people will see it when they are searching for the topic that your video is about. Keep in mind this only works if the video is properly optimized.
I design my content around helping small business owners get authentic, transparent advice so you can make good business decisions on your own, without the need to pay some agency or “online guru” big bucks.
What makes me different? I’ve been creating websites and implementing SEO and inbound digital marketing plans for over 14 years. I know what works for large corporations and I know what works for small business owners. I’ve used countless tools, so I don’t recommend one over another because I’m trying to get paid as an affiliate…I recommend what works for a specific purpose. I only recommend tools that I personally use and find helpful.
I hope you’ll spend some time checking out my website to get a sense of what’s involved with running a successful online business. What questions do you have? Join my Facebook Group to get started, or let me know in the comments below!