Video Marketing 101: 3 Ways to Get More Video Views on YouTube
If you’re just getting started with your vlog or with your video marketing strategy, don’t worry, you’re not alone…and you’re not too late! These three powerful strategies will help elevate your video views (and probably your likes, comments, watch time and subscribers too!)
Growing a YouTube Channel is one of the hardest online businesses to get started with…even harder than starting your blog in my opinion, but it’s completely do-able if you make a commitment. I’ll tell you right now, these tips work, but it’s no guarantee of any kind of “get rich quick” scheme, so if you’re not willing to put in the work that goes along with it, you won’t be successful. If you’re a blogger and you’re just starting to focus on YouTube, this article will help you learn more about how to get started with your video marketing strategy.
Top 3 Ways to Get More YouTube Video Views
The way the YouTube algorithm works is that the first 24-48 hours of publishing your video are the most critical to establish both views and engagement. That means that even if you optimize your title, description and tags, if you’re a small channel, your chance to rank in the search results will be amplified tenfold if you can generate some engagement during the first 2 days of when your video is released.
1. Create a Trailer to Get More Video Views
Creating a trailer is literally only 5 more minutes of work once your regular video is complete. Simply take the first 20 seconds of your YouTube video and turn it into a trailer to share on your other social networks such as Twitter and Facebook. The reason for this is because the algorithms of the other platforms prioritize video, however, not when it's a video that links off the platform.
The algorithms for Twitter, Facebook, and even LinkedIn aim to keep people on their platform, so that means if you post just a link to your YouTube video inside your post on those platforms, it will not get a good reach. That means the algorithm will not show it to many people. The best strategy to optimize for views and clicks to your YouTube video is to upload a shorter “trailer” video natively to the other platforms and then add the link to the actual YouTube video inside the comments. Click here to see an example of a trailer.
The algorithm does not pick up “comment” links, so your native video will now have a better chance at getting in front of more of your audience on Facebook Twitter, or LinkedIn. In addition, the idea of a trailer is to “tease” the full video content and make them want to click to watch more. This method works exceptionally well in the first 24-48 hours of posting your video on YouTube.
2. Join an Engagement Pod to Get More Video Views
I know it sounds odd if you're new to blogging and vlogging, but I'm not talking about searching around aimlessly on Facebook, because if you do that you'll only find the spammy groups. Most of the time, the largest groups are the worst ones of all. I've joined groups of 100 people, 1,000 people, 10,000 people and even 100,000 people and do you know which one are the best? The ones that number between about 100 and 1,000 people.
I do suggest if you are just starting out, you spend some time and join one or more engagement pods to help get your video some lift in the initial 24-48 hours. What is an engagement pod? It’s typically a private Facebook Group of like-minded people who are all interested in connecting, sharing, and growing their online business. Groups typically post daily share threads to help you get more views, likes, and comments on your blog or vlog.
The more views, likes, and comments you can get, especially in the first day or two, the more the YouTube algorithm will recognize your content as high quality, and the more likely you are to be put in front of an audience that you’re actually aiming for. It doesn’t necessarily matter if your pod is made up of people in your same niche, the idea is to get views, likes, and comments to show both the algorithm as well as social proof that you are legit and not spam.
Who am I and why am I qualified to give out advice about YouTube?
Hi, I’m Kate, it’s nice to meet you! I spent 14 years in corporate and agency marketing, and I am also a Mentor in Sunny Lenarduzzi’s YouTube for Bosses and Authority Accelerator programs.
I help answer questions about starting and growing a YouTube Channel in two private Facebook Groups, serving over 5,000 students. If you haven't purchased one of Sunny's programs, unfortunately you cannot join her private groups, however, you can join jump on board my brand new group for free! Since I've just revamped the group, it is free for now, but I anticipate closing it to member's only once it gets a little larger, so take advantage now while you can!
What's different about this advice?
After 14 years, I know what works for large corporations, and I know what works for small business owners. I’ve used countless strategies and tools, so I don’t recommend one over another because I’m trying to get paid as an affiliate…I recommend what works for a specific goal. And, I only recommend tools that I personally use and find helpful.
Once you’ve got some traction from your engagement pod with watches, likes, and comments, then the algorithm takes over and starts putting your video in the sidebar or the search results so that people will see it when they are searching for the topic that your video is about. Keep in mind this only works if the video is properly optimized. What do I mean by optimization? Watch this short video to learn more.
3. Leverage Pinterest to Get More Video Views
Create a Pinterest Pin that goes straight to your YouTube video, and pin it to a board with a high vitality score. Be sure your pin is optimized with long tail keyword phrases that accurately describe what the pin (and video) is about, and then add the YouTube URL directly to the pin.
Circulate that video pin on Tailwind and in your groups. Since both YouTube as well as Pinterest are search engines, the pin will keep delivering traffic directly to the video.