,

Secret Pinterest Marketing Strategy that Professional Bloggers Don’t Share!

Tailwind Fast Pinning Strategy

Want to know the most efficient Pinning Strategy inside Tailwind to get all your pins scheduled for the week in 20 minutes or less?

Please note that some of the links included in this article are affiliate partner links. For more information, click here.

If you're not using Tailwind in the right way, you can waste hours of time trying to make your way through tribe content to get your pins scheduled for the week. You probably already know that using Tailwind can up your Pinterest marketing game and send heaps of targeted traffic to your website. But what most professional bloggers leave out is exactly how to accomplish this.

How to Up Your Pinterest Marketing Game

First things first, there are a few pre-requisites before you will completely understand some of the language used in this article because it’s hyper-relevant to Pinterest Marketing, but I’m not going to shame you with yet another affiliate link to someone else’s Pinterest Marketing Course that you have to pay for. Instead, I’m going to do my best to give you some real, actionable tips that you can start using immediately.

I believe in transparency and authenticity in business, and my goal is to provide real value…always! Cracking the code to Pinterest marketing is like any new tactic, when you’re learning for the first time, you just want to become a sponge and soak up as much information as you can so that you can start making it work for you…as quick as possible!

Although I’m a veteran of digital marketing (I worked in agency and corporate for 14 years) in the grand scheme of things, Pinterest Marketing in particular was fairly new on the scene and to be honest, at the time most corporations who were hiring digital agencies to handle their online marketing campaigns were not looking to Pinterest.

As I did research and read more about Tailwind, I kept coming across people who would have a killer headline on their pin and blog post (about pinning), and then I’d get to the article and they weren’t actually share any real tips. Instead of offering value in the blog post, they would ramble on and on about a Pinterest Course they took, then they would share their affiliate link to the course. #annoying

Using Pinterest for Business

If you are still rather new to Pinterest Marketing, then I would recommend checking out my Free Checklist before you try to implement the suggestions inside this article. The Checklist covers the basics of Pinterest for Business, such as making sure your business profile has a good description, creating beautiful and engaging pins, board covers and hyper-relevant descriptions that are loaded with long tail keyword phrases. In addition, joining Group Boards helps with the amplification tactics that I’m about to discuss below. If any of the above sounds confusing, start here with this checklist.

When I first converted my Pinterest account over to a business account, I didn’t think I needed to use Tailwind to see the results. I wasn’t about to pay for yet another tool just because everyone was talking about it. Without Tailwind, and with some vigorous manual pinning on a daily basis, I was able to get my Pinterest daily views to about 60,000 per month. To break that down, that translated to only about 50 blog page views per day from Pinterest, which isn’t much. Nobody can make a passive income on 50 website page views a day. Just as a basic frame of reference, to actually start seeing some passive income (i.e.: affiliate commissions) coming in, your website views need to be at least 1,000 per day.

After about 2 months of killing myself, spending time in different Facebook Group threads and manually pinning for 2-3 hours per day (I’m including time to reciprocate in that as well) I was already getting burned out and frustrated with Pinterest. The strategy I keep hearing about wasn’t working, and I was starting to believe that all the digital agencies were right.

I was barely approaching those 50 website visitors per day, and when I wasn’t participating in a group thread, the views were down to 20. Not to mention, those visitors were likely just visiting to reciprocate with support and share my content, not actually because they were interested.

Enter Tailwind. I gave in. I was desperate to make it work. But two months into using Tailwind, I still wasn’t seeing the results I thought I would. What could I possibly be doing wrong?

I was sharing the Tribe content like crazy. I was spending time in the tribes reciprocating to make sure that I shared pins from everyone who shared mine. It was taking hours. What’s up with this 20-minute per week that everyone was talking about?

Finally…the revelation. After some experimenting, and digging deeper, I finally realized what I was missing. Although I was using Tribes, I was not pinning my own content the right way, and I wasn’t using my Group Boards the right way!

The Tailwind Secret

Here’s a short video to illustrate the most efficient way to pin and leverage your Group boards using Tailwind.

So in a nutshell, the process looks like this:

  1. Join Relevant Group Boards
  2. Create Board Lists inside Tailwind
  3. Batch Scheduling: In other words, Pin with the Chrome Browser Extension to one hyper-relevant topic at a time (see above video for illustration of how to do this)
  4. In the Draft section, schedule all pins to your Board Lists
  5. Shuffle your queue

PRO-TIP: INTERVAL PINNING

If you don’t currently use a scheduling tool, it’s likely that when your blog post goes live, you pin it to every group board you are a part of. In theory, it seems like a good idea, but for your followers, it comes across as spammy and reduces the number of people who will actually see your pin.

Instead, click the interval button (it appears when you add more than one board inside the scheduler).

Interval Pinning

Now that you're using Tailwind to get more traffic to your website (if you're not using Tailwind, yet, CLICK HERE to grab a Free Trial), how are you going to turn those visitors into customers?

Join my FREE Private Facebook Community where I post about the Tips and Tricks that I've learned from working in Corporate and Agency Marketing for over 14 years. I also post share threads for the opportunity to grow your blog and connect with other Social Media Influencers and Online Entrepreneurs! Join Now!!

Join Now! Free Facebook Community for Women Entrepreneurs

Secret Pinterest Marketing Strategy
How to Use Tailwind Efficiently
Pinterest Tailwind Secret Pinning Strategy
The Most Efficient Way to Pin Using Pinterest Secret Marketing Strategy
Tailwind for Pinterest Most Efficient Way to Pin
15 Comments
  1. Linda Hobbis
    Linda Hobbis says:

    Hi Kate – how do you ensure when you batch pin that you are including enough of your own pins? Or is this method just to fill your schedule with other peoples content?

    Reply
    • Kate Murray
      Kate Murray says:

      Hi Linda, batching is mostly for re-pinning others, but you can also include your own. I do my own using the loop feature in order to make sure they are consistently looping to applicable boards and group boards.

      Reply
  2. Travelling Tam
    Travelling Tam says:

    Pinterest is something I’ve been aiming to get better at for a while. I see so many people trying to sell courses, it’s nice to see someone be open and transparent.

    Reply
  3. Britt
    Britt says:

    Thanks for sharing! I have fallen in love with how quickly and easily I can schedule pins with Tailwind. it saves me SO much time, allowing me to get even more work done throughout my day

    Reply
  4. Sasha
    Sasha says:

    This is an awesome tutorial! I really struggled with Tailwind to for a bit. I actually just revamped my first Tailwind post this week! Great minds think alike!

    Reply
  5. Pat
    Pat says:

    This is seriously one of the best posts I’ve read about pinning in a long time. Everything you’ve said has been my experience. I eventually stopped reading blog posts about pinning as a result. Your post helped me so much!

    Pat

    Reply

Join the Conversation!

Please Note:
Comments will be submitted for approval before being posted.

Leave a Reply

Your email address will not be published. Required fields are marked *