Want to know the most efficient Pinning Strategy inside Tailwind to get all your pins scheduled for the week in 20 minutes or less?
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Here’s the thing…if you’re not using Tailwind in the right way, you can waste hours of time trying to make your way through tribe content to get your pins scheduled for the week.
If you landed on this blog post, you probably already know that using Tailwind can up your Pinterest marketing game and send heaps of targeted traffic to your website. But what most professional bloggers leave out is exactly how to accomplish this.
How to Up Your Pinterest Marketing Game
First things first, there are a few pre-requisites before you will completely understand some of the language used in this article because it’s hyper-relevant to Pinterest Marketing.
I’m going to do my best to give you some real, actionable tips that you can start using immediately.
I believe in transparency and authenticity in business, and my goal is to provide real value…always! Cracking the code to Pinterest marketing is like any new tactic, when you’re learning for the first time, you just want to become a sponge and soak up as much information as you can so that you can start making it work for you…as quick as possible!
Although I’m a veteran of digital marketing (I worked in agency and corporate for 14 years) in the grand scheme of things, Pinterest Marketing in particular was fairly new on my radar from about 2014 to 2016 and to be honest, at the time most corporations who were hiring digital agencies to handle their online marketing campaigns were not looking to use Pinterest.
As I did research and read more about Tailwind, I kept coming across people who would have a killer headline on their pin and blog post (about pinning), and then I’d get to the article and they weren’t actually share any real tips.
Instead of offering value in the blog post, they would ramble on and on about a Pinterest Course they took, then they would share their affiliate link to the course. #ANNOYING
Using Pinterest for Business
If you are still rather new to Pinterest, then I would recommend checking out my Getting Started Checklist before you try to implement the suggestions inside this article.
The Checklist covers the basics of Pinterest for Business, such as making sure your business profile has a good description, creating beautiful and engaging pins, board covers and hyper-relevant descriptions that are loaded with long tail keyword phrases. In addition, joining Group Boards helps with the amplification tactics.
When I first converted my Pinterest account over to a business account, I didn’t think I needed to use Tailwind to see the results. I wasn’t about to pay for yet another tool just because everyone was talking about it.
Without Tailwind, and with some vigorous manual pinning on a daily basis, I was able to get my Pinterest daily views to about 100,000 per month. To break that down, that translated to only about 50 blog page views per day from Pinterest, which isn’t much.
Nobody can make a passive income on 50 website page views a day. Just as a basic frame of reference, to actually start seeing some passive income (i.e.: affiliate commissions) coming in, your website views need to be at least 1,000 per day.
After about 2 months of killing myself, spending time in different Facebook Group threads and manually pinning for 2-3 hours per day (I’m including time to reciprocate in that as well) I was already getting burned out and frustrated with Pinterest. The strategy I keep hearing about wasn’t working, and I was starting to believe that all the digital agencies were right.
I was barely approaching those 50 website visitors per day, and when I wasn’t participating in a group thread, the views were down to 20. Not to mention, those visitors were likely just visiting to reciprocate with support and share my content, not actually because they were interested.
I was desperate to make it work. But two months into using Tailwind, I still wasn’t seeing the results I thought I would. What could I possibly be doing wrong?
I was sharing the Tribe content like crazy. I was spending time in the tribes reciprocating to make sure that I shared pins from everyone who shared mine.
It was taking hours.
What’s up with this 20-minute per week that everyone was talking about?
Finally…the revelation. After some experimenting, and digging deeper, I finally realized what I was missing. Although I was using Tribes, I was not pinning my own content in the right way, and I wasn’t using my Group Boards the right way either!
The Tailwind Secret
There are actually a few secrets:
1. Know exactly how to pin efficiently (view the video below)
2. Ensure that your beautiful pins are not using stock photos (because the algorithm reads the photo)
3. Pin your own content to group boards and other people’s content to your own boards
Here’s a short video to illustrate the most efficient way to pin and leverage your Group boards using Tailwind.
So in a nutshell, the Tailwind process looks like this:
Join Relevant Group Boards
Create Board Lists inside Tailwind
Batch Scheduling: In other words, Pin with the Chrome Browser Extension to one hyper-relevant topic at a time (see above video for illustration of how to do this)
In the Draft section, schedule all pins to your Board Lists
Shuffle your queue
PRO-TIP: INTERVAL PINNING
If you don’t currently use a scheduling tool, it’s likely that when your blog post goes live, you pin it to every group board you are a part of. In theory, it seems like a good idea, but for your followers, it comes across as spammy and reduces the number of people who will actually see your pin.
Not only that, Pinterest will ban you for “spamming” even though you’re not doing it intentionally.
Instead, click the interval button (it appears when you add more than one board inside the scheduler).
There’s enough room for all of us to thrive online without being stingy about it! My philosophy: GirlBosses Helping GirlBosses = #Vogue
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